A survey of 9,600 shoppers across the globe, including 750 UK consumers, shows that 86% of people in the UK are looking online for better value when shopping as a result of inflation and only 23% continue to shop with the brand they trust, regardless of price.
- 54% of British consumers find better value online than in-store
64% Expect to increase their spending online over the next 12 months
62% Prefer eCommerce sites that include an online marketplace
Read ‘The State of Online Marketplace Adoption’ report to discover additional insights on British consumers’ online shopping behaviours.