Best Betting Apps: Top 10 Mobile Bookies Ranked May ’24 | Goal.com UK

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Get the lowdown on the best betting apps in the UK with our expert’s insightful, data-driven guide to the best mobile bookies to use in May 2024.

Best Betting Apps – Top Ranking Mobile Bookies UK – May 2024

Betano

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GET £10 IN FREE BETS WHEN YOU BET £10

New Customers Only

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18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get a £10 Free Bet (odds 2.0+), which expires in 5 days. Cards and Apple Pay payments only. Click for T&Cs. GambleAware.org | Please gamble responsibly

Betfred

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Bet £10 Get £50 in Bonuses

New Customers Only

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New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

bet365

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Bet £10 Get £30 in Bet Credits

New Customers Only

Claim Offer

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. The bonus code 365GOAL can be used during registration, but does not change the offer amount in any way.

Sky Bet

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Place any bet Get £30 in Free Bets

New Customers Only

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New customers only. First single & e/w bet only. 5p minimum stake. 3 x £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. No free bet expiry. Eligibility restrictions and further t&cs apply. 18+. GambleAware.org Full T&Cs

BoyleSports

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Bet £10 Get £25 in Free Bets + £10 Casino Bonus

New Customers Only

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18+. New UK customers (Excluding NI) only. £35 in FREE Bets (FB) as £25 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply

Unibet

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Money Back as A Bonus up to £40 if your first bet loses + £10 Casino bonus

New Customers Only

Claim Offer

18+ GambleAware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C’s.

BetVictor

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Bet £10 on football Get £40 in Free Bets

New Customers Only

Claim Offer

18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply. GambleAware.org | Please gamble responsibly Full T&Cs

10bet

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100% up to £50

New Customers Only

Claim Offer

New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

talkSPORT BET

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GET UP TO £40 IN FOOTBALL FREE BETS

New Customers Only

Claim Offer

18+ New customers only. Opt in & bet via mobile up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. GambleAware.org | Please gamble responsibly Full T&Cs

BetMGM

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Bet £10 Get £40 in Free Bets

New Customers Only

Claim Offer

New cust only. 3 days to claim & 7 days to place a qualifying bet to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca and 1 x £10 Football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. Full T&Cs

SpreadEx

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Bet £10 Get £40

New Customers Only

Claim Offer

Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. GambleAware.org

Paddy Power

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GET £20 IN FREE BETS WHEN YOU PLACE A £5 BET

New Customers Only

Claim Offer

New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

Parimatch

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Bet £10 get £40 – 3 days

New Customers Only

Claim Offer

New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 3 days. No cash-out. Get 3x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Selected payment methods only. TC’s Apply. GambleAware.org | Please gamble responsibly Full T&Cs

Coral

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Get A £20 Free Bet When You Bet £5 On Football

New Customers Only

Claim Offer

18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply

Ladbrokes

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£20 In Free Bets Ker-ching When You Bet £5 On Football

New Customers Only

Claim Offer

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

BetUK

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Bet £10, Get £30 in Free Bets

New Customers Only

Claim Offer

New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&Cs Apply. Acca Club: T&Cs Apply. Promo runs Mon 09:00 to Sun 23:59. Opt-in required. 50% profit boost on 7+ Acca selections. Max stake £20. Max winnings £1,000. Up to 5 boosts per customer per week. Exclusions apply. 18+. GambleAware.org.

Luckster

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Bet £10 Get a £10 Free Bet

New Customers Only

Claim Offer

18+. UK&IE New customers only. Min. deposit £10. One Free bet token will be awarded once you have made your first deposit and have bet £10 with min odds of 1/1 (2.00) or higher. This bet must be settled within 14 days of bet placement to qualify for the welcome free bet offer. The Free bet can only be used on a coupon with total odds of (4/5)or higher. System bets such as a Trixie, Yankee, “Lucky” Bet etc will not be eligible. T&Cs apply.

Betfair

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GET £40 IN FREE BET MULTIPLES When you place £10 bet on Sportsbook

New Customers Only

Claim Offer

Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £40 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.

LiveScore Bet

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Bet £10 Get £20 in Free Bets

New Customers Only

Claim Offer

*New members only. Offer not available 13/04/24. £10 min bet on sportsbook (ex. virtuals) at 1.5 min odds, placed & settled in 14 days of sign-up. Win part E/W bets. Free Bets: accept in 7 days, valid 7 days on sportsbook only. Stake not returned. T&Cs apply. Bet Responsibly. GambleAware.org. 18+

Virgin Bet

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Bet £10 Get £20 in Free Bets

New Customers Only

Claim Offer

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. Full T&Cs apply. Bet Responsibly. GambleAware.org. 18+

William Hill

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Bet £10 Get £40 (Mobile Only)

New Customers Only

Claim Offer

18+. Play Safe. From 00:01 on 18.10.2022. 4x £10 free bets. Free bets expire after 30 days. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

William Hill

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Bet £10 Get £30 (Desktop Only)

New Customers Only

Claim Offer

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad Full T&Cs

Betway

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£30 Matched Free Bet if your first Acca loses + 100 Free Spins on Gold Blitz

New Customers Only

Claim Offer

New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.

Mr. Play

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Bet £10 Get £15

New Customers Only

Claim Offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

CopyBet

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Bet £10 Get £50

New Customers Only

Claim Offer

Full T&Cs apply. New UK customers only. The qualifying bet should be either 1 Single or Accumulator (2+ selections) bet, start at £10, and have 1.9 or greater odds. 5 Free bets which must be placed with a minimum odds of 2 include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet In-play, 1 x £10 Free bet Acca (min 3 selections). To unlock the offer, complete the first deposit via the banking app (Open banking). Max payout – £500. 7 day expiry. 18+. GambleAware.org

SBK

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Get £10 Get £30 in Free Bets

New Customers Only

Claim Offer

New UK customers only. Min £10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 to get £30 in Free Bets. For new Ireland and Malta customers only. Place a bet of €10 at min odds of 1.5 to get €40 in Free Bets. Free bets are credited upon settlement of qualifying bets. Distribution of Free Bets may vary depending on territory. 18+. GambleAware.org. Full T&Cs apply. #ad

Rhinobet

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Bet £25 Get a £10 Free Bet

New Customers Only

Claim Offer

18+. New customers only. min. odds Evs. Customers must residents of the UK/IE. Sign Up using the promo code b25g10fb and make a minimum deposit of £25. Place a minimum £25 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. To qualify you must bet a minimum £25 in the promotional period and within 24 hours of Sign Up. Free bet credits will be subject to an expiry period of 7 days from date of issue. Rhino’s Terms & Conditions apply to this promotion. Full T&Cs

Zetbet

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Bet £10 Get a £10 Free Bet

New Customers Only

Claim Offer

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

Bzeebet

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Bet £10 Get £10 Free bet

New Customers Only

Claim Offer

18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. GambleAware.org. T&Cs Apply. Full T&Cs

Matchbook

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£20 Welcome Bonus

New Customers Only

Claim Offer

The user must enter Bonus Code ‘MB20’ during registration Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet – up to £20. Users cannot back and lay the same selection on the first bet. Qualifying bets open to Exchange, Matchbook Zero & Multiples Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware. Full T&Cs

kwiff

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Bet £10 Get a £30 Surprise Bet

New Customers Only

Claim Offer

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.

NetBet

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Bet £5 on a Bet Builder Get £10 Free Bet

New Customers Only

Claim Offer

18+. MIN ODDS 3/1 (4.00), MIN 3 SELECTIONS. FREE BET VALID FOR 7 DAYS. CUSTOMERS WILL QUALIFY FOR THE FREE BET ONCE THEIR FIRST £5 QUALIFYING BET BUILDER ON SPORTS HAS BEEN PLACED AND THEN SETTLED ON THE ACCOUNT. T&C APPLY. GambleAware.org Full T&Cs

Planet Sport Bet

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Bet £20 Get £10 in Free Bets

New Customers Only

Claim Offer

Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+ GambleAware.org . Full T&Cs apply

Fafabet

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Exclusive: £70 Free Bet + £20 Casino Bonus

New Customers Only

Claim Offer

18+. New customers only. A “Qualifying Bet” is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater. If you place a £10 bet you’ll receive a £5 free bet + £5 Casino Bonus up to 24 hours after your qualifying bet has been settled. If you place a £100 or More bet you’ll receive your £20 free bet +£10 Casino Bonus up to 24 hours after your qualifying bet has been settled. If your Sportsbook account losses at the end of the first day (the day ends at 23:59), you’ll get back 50% of the losses as a Free Bet up to £70 + £20 Casino Bonus. T&Cs apply. GambleAware.org Full T&Cs

The Pools

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Weekly Acca Offer – Get £10 to use on Accas when you place 2x £10 Accas Monday to Sunday

New Customers Only

Claim Offer

18+, UK only. Place a minimum 2x £10 pre-match 4 leg acca cash bet where odds accumulate to 3.0 (2/1) or more and get a £10 bonus funds to use on multiples (3 or more selection, min odds per selection 1.5 (1/2)). Cashed Out, Asian Handicaps, Draw no Bet wagers or bets with void legs do not qualify for this promotion. Free Bet credited every Monday by 12pm. Maximum 1 free bet per customer per week available from this promotion. Full T&C’s apply. GambleAware.org

LuckLand

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Bet £15 Get £10

New Customers Only

Claim Offer

NEW CUSTOMERS ONLY. MAX ONE £10 FREE BETS. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+ Full T&Cs

DragonBet

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Bet £15 Get £5

New Customers Only

Claim Offer

18+. New customers UK/IE only. Place a minimum £15 bet on any selection with minimum odds of evens (2.0) and receive a £5 free bet within 24 hours of bet settlement. To qualify you must make a minimum deposit of £15 and bet a minimum £15 in the promotional period and within 24 hours of Sign Up. Terms & Conditions apply to this promotion. GambleAware.org Full T&Cs Full T&Cs

AK Bets

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Up to £100 Winnings Boost on your first Football bet

New Customers Only

Claim Offer

Applies to new UK/IE customers who sign up via approved partner sites with promo code AKFOOTBALL100. Place your first Football bet as an Accumulator (minimum four selections) and AK Bets will boost the return by 25% in the form of a Free Bet up to a value of £100. 18+ GambleAware.org. Full T&Cs

Star Sports

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Get 50% Back as a Free Bet – Up to £25 Free Bet + 25 Free Spins

New Customers Only

Claim Offer

*New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware.org Full T&Cs

bwin

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£20 Backup bet if your first bet loses

New Customers Only

Claim Offer

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply Full T&Cs

More on the Best Betting Apps UK

Betting App of the Week – Betfred

Betfred are one of the longest serving bookmakers currently operating in the UK, thus it shouldn’t be surprising to hear their betting app is one of the best around

The app itself is extremely easy to navigate, with users able to access all of the markets they offer via the ‘All Sports’ option at the bottom of the app, with all of their biggest markets also available via a toolbar at the top of the home screen as well.

The day’s best offers are presented via a carousel at the top of their home page as well, with these allowing you to see all of the best existing customer offers without needing to head to their ‘Promotions’ section.

Just below this contains all the day’s biggest pre-match and in-play action, with the markets for all of these presented clearly and concisely.

The loading times are extremely fast, with players able to reach any area of their app in mere seconds when starting at their home page.

How we tested the best betting apps

Betting apps are one of the most popular methods of betting in 2024, and thus it’s important to know which betting apps are the best to use, as well as exactly what each bookmaker’s app offers.

We’ve gone through and broken down all the key factors that the best betting apps should possess to ensure you know exactly what to look out for when choosing a bookmaker app to bet with in 2024.

App Design

The look and design of an app is easily one of the more crucial aspects, with the best betting apps out there being clearly designed with the user in mind.

Offering an app that is easy to navigate has a significant impact on the overall user experience, as it allows for an ease of navigation and use.

Players want to be able to navigate the app quickly and easily in order to find the exact market they want to bet on, thus ensuring they can do this is important.

During our testing process, we evaluated the design and layout of each betting app, how easy it was to find each of their separate sections as well as how easy their markets were to navigate.

App Speed

The speed of a betting app is another hugely important aspect, as players will want to be able to access any section of the app from anywhere else on the app within seconds.

The best apps will offer seamless switching between menus, tabs and markets, allowing you to bet on all the markets you wish to with absolute ease.

An app that doesn’t boast fast loading times contributes to a negative betting experience as a whole, especially if players are wishing to bet in-play.

Our experts tested how the app itself loads, how quickly you’re able to access each of their separate sections as well as how fast their markets update.

Notifications and Updates

The top betting apps will give players the opportunity to receive notifications when certain outcomes happen in select games or events.

This allows the players to keep up to date with any select games they wish to keep track of, as well as any offers or boosts that the bookmaker in question has recently started offering.

Players can opt to turn these on or off as they please, as well as being given the option to turn on notifications for specific games.

When evaluating each betting app, we tested to see what types of notifications and updates players are able to receive, what these entail and how often they’re sent out to assess just how effectively each bookmaker uses app notifications to their advantage.

In-Play Betting

In-play betting is one of the most popular ways to bet in 2023 and provides users with a different way to wager on their favourite markets.

The biggest factor when betting in-play is the ability to bet on markets as and when you please, with the markets you’re betting on being decided depending on how the game itself is playing out.

For this, players need quick access to their bookmaker’s in-play section to ensure they don’t miss out on any markets before they’re suspended.

Apps are great for this given their speed and the fact you’re able to bet anywhere you have a stable internet connection.

During our evaluation, we tested each betting apps in-play section to see exactly what each bookmaker offers in terms of markets, their in-play section as well as whole, as well as the speed at which you’re able to access this.

Live Streaming

Live streaming is a huge part of betting online, with all of the top bookmakers allowing you to tune into live streams via their betting app.

Offering a live streaming service allows players to watch a range of sports via their mobile wherever they are as long as they possess a stable internet connection.

Some bookmakers require you to have a bet on the game you’re wishing to watch, however the best will allow you to tune in just as long as you have a funded account.

We tested each betting app listed in this piece by evaluating exactly what sports they offer live streaming for, the quality of these streams as well as the speed of the stream itself.

Variety of Payment Methods

The variety of payment methods that players can use is a core facet of any bookmaker.

Offering a range of payment options is hugely important as it allows players to manage their funds in a quick and easy manner whilst allowing them to use a method they’re comfortable with.

The best apps out there will allow users to use all of the same payment methods that are offered via their site, with the likes of Google Pay and Apple Pay also offered.

We regularly check each bookmaker’s payment methods when reviewing each app, as well as the range of options you can use and whether the options differ between app and site.

Cash Out Options

Offering a ‘cash out’ option via a bookmaker’s app is incredibly useful, as this allows players to cash out their bets early for profit depending on how the game they’ve bet on is progressing.

Access to this via apps is all the more useful as it allows players to cash out wherever they are as long as they have an internet connection.

All the best betting apps provide a cash out functionality to their users, with some proving to be better than others in terms of their speed and how often their cash out option is suspended.

We tested whether each of the bookmakers on our list offer cash out for bets, how long they’re suspended for during games, as well as whether you have the ability to cash out part of your bet.

Security

Security is one of the most important factors of a betting app, especially considering the sensitive information that is stored on phones and tablets.

We carefully evaluate how safe betting apps are for our users in terms of the licences they hold, to the protective software they use.

The best apps will allow you to sign in with Face ID or Apple ID, allowing you to do so instantly whilst also adding an extra layer of security when using an app.

We assess each betting app by seeing which licences they hold, how easy it is to sign in to your betting app, as well as the different methods they allow you to use when signing in.

About the Author – Tom Fuller

I’ve been an avid sports bettor for a number of years now, and during this time I have managed to build up a wealth of experience with a huge range of different bookmakers.

During my time as a sports bettor, I’ve sampled a whole plethora of different betting apps, ranging from the more popular options to the more niche sportsbooks.

I have spent my time researching many different aspects of each bookmaker’s betting app and what makes each app so great, always making sure to keep an eye out for any new betting apps that emerge.

I used all of the knowledge I’ve garnered over the years when reviewing each betting app, making sure to list all of the important and necessary information when discussing and analysing each of the apps listed in this piece.

Why We Use UK Bookmaker Awards Data

The UK Bookmakers Awards are an independent, industry-focused evaluation of all prominent UK bookmakers.

The awards themselves take a user-tested and data-driven look at each of the nominated bookmakers, evaluation them against a number of different categories, with the categories each bookmaker is ranked in are as follows:

  • Football Odds
  • Betting Experience
  • Market Selection
  • Customer Service
  • Banking
  • Welcome Bonus

The participating bookmakers are also ranked in an ‘Overall’ category that lets users easily see which bookmakers have performed the best across the board.

The process that the UK Bookmaker Awards go through to rank each site against these categories is as follows:

  • Each bookmaker being ranked 1-23 for each of the aforementioned categories
  • All bookmakers involved are then examined over 12-month period
  • Over 1.2 million data points being collected during this time
  • A 15-person strong team are then tasked with conducting frequent, live testing to ensure most accurate results possible are obtained
  • Results for each category released at the start of each year

Each bookmaker’s betting app is taken into account during the process of acquiring information to ensure users get a complete idea of how good each bookmaker is a whole for each category.

The most relevant category for betting apps that the UKBA collect information is the ‘betting experience’ category.

All of the bookmakers involved are assessed by the quality of their betting app, with this evaluating factors such key areas such as their app’s loading times, design and ease of use.

The UKBA also takes each bookmaker’s betting app into considerable account when assessing them for other categories, such as ‘banking’ and ‘customer service’.

Factors such as the simplicity of the banking process, as well as the payment methods offered, are some of the areas each bookmaker’s app is ranked against.

In addition, how accessible each bookmaker’s customer service options via their app, as well as the methods you’re able to use on their app, are some of the factors each operator is assessed against for the ‘customer service’ category.

As always, categories such as ‘football odds’, ‘welcome offers’ and ‘existing customers offers’ will all take a bookmaker’s betting app into account.

However, almost all bookmakers will offer the same offers and odds no matter whether you use their app or desktop site, with only a small handful, such as William Hill, having app-specific offers that users can claim.

What are the best bookmaker apps for betting experience?

bet365

bet365 are one of the UK’s favourite bookmakers given the fact that their app is both easy to use and navigate, making it incredibly easy to bet when using it.

They boast clearly designed tabs, menus and markets that allow you to find the selections you want to bet on almost instantly.

All of their existing customer promotions, of which there are many, are all automatically applied without any need to opt-in, with all others offers available also all available via their app.

In recent years, bet365 have completely overhauled their app to perfectly suit the mobile landscape, with this only adding to the positive experience offered to users.

Sky Bet

Sky Bet also provides an overall excellent betting experience and their app lives up to their second-place ranking they achieved at the 2023 Bookmaker Awards.

Their app is extremely simple and easy to navigate, with Sky Bet using menus and tabs that have a level of readability that is second to none, whilst all markets that are offered are clearly displayed and easy to find.

Unibet

Unibet boast one of the fastest and easily navigable apps around, with players being able to access the full range of their offerings directly from the homepage.

The design of the app itself is very user-friendly, with this allowing users to access each and every area of their app via a few clicks when starting from their home page.

William Hill

William Hill’s app is very impressive and comes with a strong focus on user experience given the app itself is fluid and simple to use, allowing players to navigate seamlessly between all their different sections and place bets with ease.

The app doesn’t experience any lagging or halting during navigation, with the app representing one of the best around.

Betway

Betway have been able to climb their way up this ranking over the previous year due to a complete overhaul of their betting app, one that’s seen it completely redesigned and tailor made for mobile players.

This have brought an improved functionality to the app much to the aplomb of users, allowing them to achieve such a high ranking as they posses a truly excellent betting app.

Latest iOS and Android App Ratings

Top 10 UK Bookmaker Apps Ranked

There are a vast amount of betting apps to bet with in the UK, and given this, it can be hard to tell which apps are the absolute best and why.

We’ve gone through and ranked the best bookmaker betting apps currently available in the UK so you know exactly which apps are the best to use when placing your bets via your phone or tablet.

1. bet365

Thomas Fuller’s Analysis

bet365 is comfortably one of the best bookmakers in the UK and as such, provides one of the best betting apps around.

Their app itself is very clear and well designed, whilst also being extremely easy to navigate.

All of their widespread markets and promotions are easily accessible on the app, alongside a considerable range of payment options including both Apple Pay and Google pay.

They also possess one of the best live streaming capabilities around, with streams for horse racing, tennis, golf and football all available via their app.

All of this contributes to bet365 boasting the best betting app in the UK, one that is worth using whenever you get the chance going forward.

2. Sky Bet

Tom Fuller’s Analysis

Sky Bet’s bookmaker app provides a great option for users, with the app itself surpassing many competitors out there.

The app is remarkably easy to use, with well defined menus making it easier than ever to navigate their sportsbook.

They also allow all of their promotions to be claimed via the app, including their exceptional odds boosts.

Sky Bet also boasts one of the best live streaming services around, allowing you to watch football, horse racing and tennis to name a few, all via their app.

3. Betfred

Tom Fuller’s Analysis

Betfred’s app proves to be consistently impressive across the board, with the markets they offer being very easy to access and clearly designed with the user in mind.

Their promotions are also all claimable via their app, with these covering a huge range of sports, with the main focus being football

Their live streaming offerings also provide players with a handy option for watching some of their favourite sports, all of which are offered with minimum lag and strong video quality.

4. Boylesports

Tom Fuller’s Analysis

BoyleSports are relatively new to the world of betting apps, but despite this, they still provide users with an app that is very impressive in all the key areas.

The app itself is very clear thanks to its dedicated tabs and menus, with these allowing you to find whichever markets you want to bet on in seconds when starting at their homepage.

Their live streaming is also excellent as it provides players with a way to tune in to a whole host of sports, ranging from football and golf to tennis and horse racing, as well as many others.

On the whole, BoyleSports provides a very good betting app that offers a great user experience, one that is definitely worth trying out when you get the chance.

5. Unibet

Tom Fuller’s Analysis

Unibet’s app offers great functionality that allows players to navigate all areas of their app with remarkable ease.

They offer a well-designed betting section that allows all users to navigate their vast array of markets quickly and easily, which is especially the case for their football markets.

They provide some of the best odds around when it comes to their football markets, a factor that offers yet another reason to try out Unibet when you get the chance.

6. BetUK

Tom Fuller’s Analysis

BetUK provides one of the best apps around, with their strongest area being their hugely impressive range of live streaming options.

Players are able to watch all horse racing meets in the UK and Ireland completely free with BetUK without the need for a qualifying bet.

In addition to this, BetUK also offers excellent markets for other sports such as football, all of which can be found via their clearly defined menus.

The speed and functionality of their app is also very strong, with BetUK being well deserving of their place in our list of the top 10 betting apps around.

7. BetVictor

Tom Fuller’s Analysis

BetVictor have long been a mainstay of the UK betting scene, and as such, offer an excellent betting app.

Players will not be disappointed with their offerings, with their odds being constantly updated to give them access to some of the best prices at any given moment.

The app is extremely quick, with each section of their mobile sportsbook loading almost instantly, something that comes in handy when betting in-play.

Their live streaming options are slightly limited, however the live streams they do offer are high quality.

8. Parimatch

Tom Fuller’s Analysis

Parimatch’s app is comfortably one of the best around, both in terms of app usability and app functionality.

Their football markets are second to none, with all of these markets available via their app. This includes all of the extremely popular player props selections such as shots, shots on target, tackles and passes to name a few.

The functionality of the app is also excellent, this shown through their impressive ratings on both app stores.

Players will certainly be happy with how fast the app loads, as well as how easy each area of the app is to navigate.

9. LiveScore Bet

Tom Fuller’s Analysis

LiveScore Bet are a truly excellent option for players looking for a new betting app to try out, especially those in search of a bookmaker that offers a great live streaming service.

Their markets cover sports and leagues from all over the globe, all of which are easily located via the A-Z menus.

Their live streaming capabilities set them apart from their competitors, with streams offered for a strong selection of different sports including horse racing, tennis and golf.

The live streaming options they offer for football are particularly strong, with streams offered for the likes of Serie A and La Liga, representing one of the most comprehensive sets of live streaming options amongst bookmakers.

10. William Hill

Tom Fuller’s Analysis

William Hill offers users an exemplary user interface that provides fluid access to all areas of their sportsbook with complete ease.

Their app interface fits comfortably on your phone or tablet screen, with your selections being added immediately to your betslip whenever placing any bets.

It’s incredibly easy to manage your funds via William Hill’s app as well, with a full range of payment options available including both Apple Pay and Google Pay.

All these are remembered in the app as well making it simple and straightforward for players to manage their funds.

What we look for with the best betting apps

There are a number of factors that all of the best betting apps should offer if they want to be regarded as one of the UK’s best, with these ranging from efficient in-play betting sections to an easy-to-access live streaming service

We’ve gone through and singled out all the key features that set the best betting apps apart from their competitors, as well as what makes certain betting apps the best in each field.

What are the best betting apps for live streaming?

LiveScore Bet is sitting comfortably atop this list, something that is mainly down to the wide variety of live streams they offer.

Users with them are able to stream loads of different football matches and leagues, including La Liga and Serie A, alongside many cup competitions.

This is easily the widest range of football streams around, with you just needing to have a funded account in order to tune in.

BetUK also impresses given they boast a strong range of horse racing streams for all UK and Irish meets, allowing you to watch without even needing to have placed a bet on the specific race you wish to watch.

The quality and speed of Sky Bet’s streams are one of the main reasons they make our list, alongside the fact they offer streams for a huge selection of sports such as tennis, horse racing and football.

Their streams are truly of the highest quality, often loading without any buffering or functioning issues, with Sky Bet surpassing all in this area and providing one of the best viewing options around.

bet365 are ever present as one of the UK’s favourite betting sites and their streaming services play into this as they offer a range of sports streams including a huge range of football leagues, as well as tennis, golf and horse racing to name a few.

BoyleSports also provides a great sports streaming service, with excellent football options and one of the widest horse racing selections around, leaving players are spoilt for choice.

What are the best betting apps for in-play betting?

bet365 are atop our once more due to the fact they bring one of the widest array of new in-play betting options, such as next goalscorer, or timely odds boosts that are always worth keeping an eye out for.

Betfred have made this list due to their odds updating system that provides the players with the most accurate and up-to-date prices around.

William Hill are comfortably one of the best betting apps when it comes to in-play betting, as their platform is fast loading, thus enabling speedy access to the latest odds, which is crucial when attempting to place timely live bets.

BetVictor provides the best of both worlds, as they offer very fast odds updating and as well as in-play specific markets for players to bet on, with these combining into an overall excellent live betting service.

Parimatch keeps their markets as wide as possible even once the game has gone live, which is in contrast to many other bookmakers whose betting options shrink, with the markets on offer being some of the widest around when betting in-play.

What are the best betting apps for ease of use?

bet365 provides what is comfortably the best app around when it comes to ease of use, as they offer a homepage dedicated to all of the biggest sporting events, giving players immediate access to exactly what they are looking for.

Their menus are simple to navigate, with their markets being clearly displayed, whilst they offer easy access to all areas of their sports betting sites, including their range of promotions.

Parimatch are another that have dedicated themselves into creating an excellent betting app from a usability standpoint. Players will have no trouble navigating its menus and tabs and finding exactly the market they are looking for given this.

Unibet gives users access to a superb app that encompasses everything a player needs when betting via their phone or tablet.

They offer Clear and well defined markets and menus, with all areas of their sportsbook able to be accessed within seconds when starting at the home screen.

Sky Bet also succeeds in this area, with their functions being designed to make it easy to use, offering fast loading, clear menus and tabs.

All areas of William Hill’s app, including their promotions and in-game markets, are all a tap away and easily locatable via their home screen, with their fast loading times allowing you to access any area in seconds.

What are the best betting apps for app speed?

bet365 boasts one of the fastest betting apps around, as from the moment you open it, you’re able to access any area of the app in seconds.

This includes all of their markets, promotions and customer service sections, all of which are mere seconds away given the extremely fast loading times that the bet365 app possesses.

LiveScore Bet also provides their users with a very quick app, with players experiencing very quick loading times no matter what they’re trying to do.

Whether it be app navigation, fund management or accessing their promotions, players are able to access any section of their app almost instantly.

BetUK’s complete redesign of their app makes it even more efficient, as they boast a speed that leaves players with full control and immediate access to all areas of the app.

Parimatch provides a quick functioning app even, with their considerable football markets, which often only take seconds to load.

This is especially useful for any users placing in-play bets, as the markets they have for each game load almost instantaneously.

Sky Bet brings their players another one of the fastest mobile betting apps around, one that boasts no lag and fast loading times, allowing players to access all of their markets at ease and extremely quickly.

What footballing action can I bet on this week?

We’ve some huge Premier League action during the week this week ahead of the final weekend of the season taking place on Sunday.

Monday night sees Liverpool and Aston Villa do battle at Villa Park, with the home side needing a win to secure Champions League football for next season.

Tuesday sees the biggest game of the week, as Man City travel to north London to take on Spurs at the Tottenham Hotspur Stadium.

A win for the away side puts them firmly in the driving seat to win the Premier League this weekend, whilst a draw or loss will allow Arsenal to win the league by beating Everton at home on Sunday.

Wednesday sees Man United and Newcastle clashing at Old Trafford, with the Magpies needing a win if they’re to fend off Chelsea and qualify for the Europa League next season, especially seeing as the Blues face Brighton at the same time.

The biggest attraction of the weekend then comes on Sunday as the 2023/24 Premier League season comes to an end.

Man City and Arsenal are the only teams still left in the title race, with a win for City set to see them crowned champions providing they beat Spurs in Tuesday.

Both the final European places and relegation battle also need to be sorted, with the latter seeing Forest and Luton go head-to-head for the right to stay in the league.

A win for Villa on the final day will see them secure CL Football for next season, whilst Newcastle need to match Chelsea’s result to secure EL football for the 2024/25 campaign.

How to sign up with a betting app

Signing up to betting apps has never been easier, with it taking mere minutes to download the app and set-up your account.

In order to sign-up with your betting app of choice, just follow these steps to do so:

  1. Download your betting app of choice via the App store or Google Play store
  2. Hit ‘Register’ once your app has downloaded
  3. Enter your personal details, such as full name, email and phone number
  4. Remember to enter any bonus/promo code if required
  5. Finish setting up your account
  6. Make your initial deposit
  7. Place your first bet
  8. Be sure to read the T&C’s of your sign-up offer to ensure you’re eligible to claim it
  9. Then either when the bet is placed or settled you will be credited with your free bets.

Best Betting Apps FAQs

What are the UK’s Best Betting Apps?

There is an excellent selection of top sports betting apps available in the UK, with all of the apps mentioned in this piece being the best options around.

In particular, the likes of bet365, William Hill and Sky bet stand out amongst competitors as some of the best sports betting apps to use when betting in the UK.

If you’re looking for something, SBK proves to be a good option, whilst SpreadEx also offers some variety when compared to competing betting apps.

Which betting apps are the most reliable?

bet365, Sky Bet and SBK offer a great reliability option due to their ease of navigation and secure payment options.

However, it must be said that all sports betting apps mentioned in this piece are incredibly reliable, with your money and payment details being safe no matter who you bet with.

Which betting apps pay out the quickest?

All betting apps have different payout speeds, with the speed at which they payout depending on both the app and payment method you decide to use.

Most apps will payout between 1 to 5 business days, however the best will take less than 24 hours to do so.

Which betting apps have the best sign up offers?

William Hill offers an excellent sign up bonus you can claim when signing up via their app, with this allowing you to claim £40 in free bets from a £10 stake.

In addition, the likes of bet365, Betfred, Sky Bet and BetVictor all offer excellent sign-up offers should you already have an account with William Hill, with it being worth signing-up with all of the bookmakers mentioned in this piece.

What is the best betting app to use for football betting?

The best football betting app will depend on the football you want to bet on, with both bet365 or William Hill proving to be the top options.

This is down to their wide selection on markets, competitive odds and instant updates on all of the world’s top football leagues and competitions.

Are betting apps legal in the UK?

Yes, all forms of gambling are legal in the UK, with it being completely legal and licensed to bet with a mobile betting app.

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