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Compliance consultancy BetComply, independent test lab RiskCherry and legal advisory White Coral have agreed a strategic alliance, meaning the trio can now offer a complete, go-to-market service to igaming suppliers looking to launch their products in new jurisdictions.

The new service was born out of direct feedback from games studios who were struggling with the need to engage multiple advisories and consultancies ahead of new market launches.

By combining forces, BetComply, RiskCherry and White Coral are together able to provide an efficient and seamless experience, as well as a unified conclusion to each project: the relevant licence or certification for the supplier.

BetComply will cover pre-compliance testing, understanding technical requirements and policy drafting; RiskCherry will handle testing, inspection and certification; and White Coral will provide legal coverage across software agreements, sales contracts and more.

Daniel Brookes, CEO at BetComply, said: “For too long, launching content in new markets was a fragmented and frustrating process for games studios. By teaming up with RiskCherry and White Coral, we’re able to eliminate the guesswork, opacity and many of the hidden costs. This isn’t just streamlining a process; we’re setting a new standard for the industry.”

Mihael Mladenov, COO at RiskCherry, said: “We’re really excited to work alongside BetComply and White Coral on this game-changing service. It brings together three of the most forward-thinking companies in their respective fields, and provides a one-stop-shop for games suppliers.”

Steven Matsell, Managing Partner and Founder at White Coral, said: “White Coral has always been focused on cutting through legal complexity, and alongside BetComply and RiskCherry, we’re now able to offer our services in a way that further simplifies the process for suppliers. This is a major win for any business wanting to complete agreements faster and more cost effectively.”

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