BVGroup and Kaizen Gaming bring Betano to the UK


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BVGroup, in partnership with Kaizen Gaming, the global GameTech powerhouse, has launched the Betano brand in the UK. The unveiling of the Betano platform in the UK is the latest addition to BVGroup’s extensive track record of successful launches, representing a significant achievement for all involved while also further strengthening Betano’s worldwide footprint.

Kaizen Gaming has built a significant global presence in recent years including partnerships with multiple international leagues as well as European football clubs, with Aston Villa being the latest in a club record deal.

The launch is the most recent milestone in an ambitious year for the operator, with its premium brand Betano being Official Sponsor of both the CONMEBOL Copa America™️ 2024 and UEFA Euro 2024™. New customers even have the chance to join the excitement by winning tickets for the action in Germany. We’ve already given away some tickets to lucky England fans, but there are still more up for grabs!

Customers will enjoy a full range of our features, which includes Enhanced Accas, Bet Boosts, a highly responsive Bet Builder product and the recently released Lucky Dip.

BVGroup’s extensive suite of safer gambling tools will fully support customers and continue our commitment to responsible gaming initiatives. This includes Sentinel, an in-house player protection system that provides automated messaging and risk assessment. In addition, Betano holds the highest regard for the ethical and responsible provision of betting products while using the latest technology to provide a safe and secure environment for users.

It promises to be an exciting period, with Betano eager to make a substantial impression in the UK.

Julio Iglesias Hernando, CCO of Kaizen Gaming, commented: “Finding the right partner has been a top priority for us and this is exactly what we did with the well-established and reputable BVGroup.

“Betano has earned international acclaim for providing high-quality and entertaining betting experiences. This ambition is equally matched by BVGroup’s passion and expertise. Our foremost priority is to always engage with customers responsibly, ensuring their safety through strict regulatory compliance and cutting-edge technology. As we expand our footprint globally, we’re excited to unveil the Betano brand in the UK alongside BVGroup and are equally enthusiastic for what the future will bring.”

Brent Almeida, CCO of BVGroup, commented: “We are delighted to have partnered with Kaizen Gaming and launched its Betano brand in the UK market. This is the latest in a long line of successful launches for BVGroup.

“We’ve got some fantastic welcome offers available to new customers, and once signed up, they can expect plenty of innovative features covering all their favourite sports and casino products.

“We are confident that our technology and operating capabilities will give Betano customers a safe and entertaining gaming experience.”

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