ICC signs exclusive Australian streaming deal with Amazon’s Prime Video for rights to ICC tournaments

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Australia’s World Test Championship and ODI World Cup defences will be shown exclusively on Amazon Prime Video.

The streaming platform has secured the broadcast rights in Australia for all men’s and women’s International Cricket Council (ICC) tournaments for the next four years.

Foxtel/Kayo broadcast the entire recent ODI World Cup, while the Nine Network screened only Australia’s games.

The move comes just days after the federal government reaffirmed its commitment to sport anti-siphoning measures.

Communications Minister Michelle Rowland last week introduced laws to parliament updating anti-siphoning measures that would require free-to-air services to be offered first refusal for important sporting events.

“All Australians regardless of where they live, or what they earn, should have the opportunity to enjoy free TV coverage of iconic sporting events,” Rowland said.

ICC boss Geoff Allardice welcomed the partnership with Amazon.

“We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia,” he said in a statement.

“The recently concluded men’s World Cup has highlighted the interest and passion for ICC events across the globe, and especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams.

“We look forward to working with Prime Video Australia to provide an innovative coverage of world class cricket to more fans in Australia.”

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