Pernod Ricard Global Travel Retail has become the first brand owner to showcase 3D Digital Out-Of-Home (DOOH) media at Seoul Incheon International Airport.
The immersive 3D content – created exclusively for the location – highlights Pernod Ricard’s ambition to connect and engage travellers with maximum impact through unique and bespoke media formats.
The eye-catching campaign, which runs until the end of November, stands 27m tall on the giant LED display in T1 departures. It is designed to immerse travellers in the floral universe of the recently unveiled travel exclusive Royal Salute Richard Quinn Fashion II Limited Edition.
Pernod Ricard prioritises engagement
The installation underlines the Pernod Ricard GTR’s commitment to fully engaging travellers at all touchpoints on their journey, through a comprehensive omnichannel approach.
Pernod Ricard Travel Retail Engagement Director Katie Gee noted: “We are delighted with the content and execution of DOOH media at Seoul Incheon Airport created by our brand partners.
“The revolutionary 3D format helps amplify our products and activations and allows us to cut through the noise of the multitude of stimuli in the airport space.”
The campaign is designed to immerse travellers in the floral universe of the travel exclusive Royal Salute Richard Quinn Fashion II Limited Edition.
She added: “This phenomenal installation aligns with the exceptional creativity and innovation associated with the Royal Salute brand and long-standing brand collaborator, British Fashion designer Ricard Quinn.
“Travellers remain at the heart of everything we do, and we continually strive to engage and excite them in every way we can. We know that airport OOH media remains one of the top touchpoints for travellers and we are excited to continue to push creativity in media for future global campaigns across key airport hubs in the coming months.”
Mathias Ogier, Asia Vice President of the OPR media agency which worked on the campaign with Pernod Ricard GTR, commented: “As an independent outdoor media agency specialising in travel retail, OPR media Asia’s objective is to enhance Pernod Ricard’s global out-of-home experience at airports by integrating cutting-edge technologies, combined with high creativity.
“The ultimate aim is to captivate viewers’ attention and ensure the lasting impact of the campaign. Innovations such as 3D OOH on large screens are key to increase the impact of campaigns on the audience.
“According to the study ‘Neuroscience: Redefining Human Engagement’, 3D or anamorphic creatives increase viewers’ attention by 15% compared to 2D creatives.”
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