Pernod Ricard Global Travel Retail (PRGTR) has unveiled an exclusive, immersive digital activation for its Royal Salute Richard Quinn Fashion II Limited Edition at Incheon International Airport.
Standing 27 metres tall, the installation was created in partnership with OPR Media Asia, and welcomes travellers in to the “floral universe” of the new Royal Salute release. PRGTR says it marks a “new era” in airport advertising, while underlining the company’s dedication to creating engaging and bespoke media for retail partners as part of a true omnichannel approach.
“We are delighted with the content and execution of [Digital Out-Of-Home] media at Seoul Incheon Airport created by our brand partners,” said Pernod Ricard Travel Retail Traveller Engagement Director Katie Gee. “The revolutionary 3D format helps amplify our products and activations and allows us to cut through the noise of the multitude of stimuli in the airport space.
“This phenomenal installation aligns with the exceptional creativity and innovation associated with the Royal Salute brand and long-standing brand collaborator, British Fashion designer Ricard Quinn. Travellers remain at the heart of everything we do, and we continually strive to engage and excite them in every way we can.
“We know that airport [Out-of-Home] media remains one of the top touchpoints for travellers and we are excited to continue to push creativity in media for future global campaigns across key airport hubs in the coming months.”
OPR Media Asia Vice President Mathias Ogier said: “The ultimate aim is to captivate viewers’ attention and ensure the lasting impact of the campaign. Innovations such as 3D OOH on large screens are key to increase the impact of campaigns on the audience. According to the study ‘Neuroscience: Redefining Human Engagement’, 3D or anamorphic creatives increase viewers’ attention by 15% compared to 2D creatives.”