Tommy Hilfiger has a new brand ambassador.
The American fashion designer has named British actor Damson Idris as its new menswear brand ambassador. The actor was appointed to the role during this past weekend’s Las Vegas Grand Prix, where he attended alongside Hilfiger himself.
“Tommy Hilfiger is a true gentleman and icon of American fashion,” Idris said. “Our passion for motorsport is mirrored in our attitude to style. I believe by working together in the space between fashion and entertainment we can set a new standard in contemporary partnerships, creating iconic moments on the track and beyond.”
Idris is filming the upcoming untitled Formula 1 film, which is being directed by Joseph Kosinski and stars Brad Pitt. Hilfiger is sponsoring the film, with one of the cars in it said to feature the designer’s logo prominently.
“Formula 1 and a partnership with a rising star of Hollywood — we’ve been living in the fast lane this weekend,” Hilfiger said. “I’ve always been inspired by pop culture and driven by the boundless opportunities of merging fashion and entertainment. Damson Idris is an icon of today and tomorrow, and we are thrilled to hit the accelerator on this partnership.”
With a long heritage in motorsports, the new brand ambassador is a fitting choice for Hilfiger. The designer and his brand were one of the first to partner with Formula 1, working closely with racer Lewis Hamilton over the years on collaborations, campaigns and other initiatives.
Hilfiger furthered his partnership with F1 last year by signing on another brand ambassador from the space, driver George Russell.
Idris joins a lengthy roster of Hilfiger brand ambassadors, which has included celebrities such as Gigi Hadid, Zendaya, Shawn Mendes and others.